It means that it's meant to be right this moment. I've been fortunate to have many enriching conversations with Daniel in the past, and I'm truly excited to bring this one to all of you. Daniel, you're someone who's always learning and evolving. Tell me, what's been fueling you lately, what's been motivating you, and where are you going right now? Yeah, Caleb, hi, everybody, and thanks for such a great introduction of me. So what is fueling me right now, actually? the new year and new ideas and the new part of the business what we are going to create. What I mean by that is that we are thinking right now about focusing very, very niche. down into the United States market and to serve specific industry, like business industry for the local businesses in the US. So this is what really drives me right now. I just came back recently from Miami. I had a five-day training there about the business, about how it has to be, and not has to be, but how it's supposed to be built in a more effective way. How it could be, right? Yeah, how it could be built. And we do it right now a bit differently, and I believe that this will work, what I. learned there. And yeah, this is what I'm excited right now about, that we are starting this journey together with my team. They're already also involved in that. Yeah, and yeah, and life also, life itself. It's not. It's my only business. I'm excited each day. When I wake up, I open my eyes and say, ìOkay, thanks. That's another great day.î, Right. Again, you get the motivation of the things around you. As I said before, you are the husband and the father, so give me a little bit of that. You've got the motivation of your kids, so tell me a little bit about your daughters. Yeah, I have two daughters. I have the old one, but the elder, she's 10. She's 10. She's at school. She's in fifth grade right now, and the younger, she's a bit more than one year. That's great. Actually, I think that most of the guys, they're dreaming to have a son or at least one of the kids would be a son, but I understand that ladies, I just feel the more girls I. have, I feel more love inside me. I mean, this really, yeah, this really, It's really inspiring, and I like it. I like the way it worked out. Right. I just joined the father-daughter club, so all right. I get what you mean. Yeah, yeah. I know that. Definitely something that if you haven't experienced it, fathers out there, or soon-to-be fathers, go for it. All right? Have yourself a daughter. It's going to give you all kinds of insight and enlightenment to all the things that you need in life just to be a good person. Not only that, but it does help in the job of marketing at the end of the day, too. Before we jump into the whole business side of things, I do want to ask you, because the holidays are here right now. What are you excited about getting your kids for Christmas? Is there any gift that you're excited to give them, or is there any tradition that you're excited to share with them? We don't have such an interesting tradition with Christmas, but what we are doing right now with Sasha, she's the elder daughter. And so, we made up this calendar, and she's going to share it with us, and she's going. She gets, each day, she gets some small tasks and small presents. Small tasks, small presents until the Christmas. So this is what we are doing right now. For the little one, everything is perfect. Just we to be here. And, yeah, but for Sasha, we do this. And she likes it. She loves it. She will love December, I think, all her life. It will be the best month of the year. Right, right. She likes presents. And she buys the presents also for herself. Even she doesn't wait until Christmas time. And she already has some orders for New Year's Eve and for Christmas. We have to take care of that also. But this is the new thing which we tried, and it works very good. It works great, yeah. Well, as you said, it sounds like you're teaching some different things here, not just the benefits of the presents, but there's some accountability here as well. So, yeah. It's just a small task, but it's not just, okay. A new day, a new present, no. Right, right. At least go, you know, make a bet. Psychologically, it's a big leap, right, as opposed to just give me, give me, give me. You know, it's a little effort. It goes a long way. Yeah, I think that's smart, smart. And so what's the biggest difference from when you were a kid until now, right? It's been a long time since when you were a kid getting presents, right, when it was just maybe one or two cool gifts, and now the kids seem to get everything that they want, right? Right? What's the biggest difference for you for seeing your children versus yourself? You know, I remember when I was a kid, it was, for me, all these, even little presents, little holidays, it was so amazing. I was so, I waited for that all the time. And right now, of course, it's different. You get used to everything. It's nothing new for you here. But still, I like how kids, their reactions, and for me, it's the most, At the moment, more, as you said, as a tradition, we celebrate, we make a pause in our usual life and businesses and everything, and this is a bit different, but anyway, I like it. It's just in this age, it's different. Right. Again, especially because where you grew up is different from where you are now. Go ahead and just tell us, where are you right now and how is celebrating where you are now different from where you grew up? I'm right now in Germany and it's really beautiful here on the Christmas time. Even when we lived in Ukraine, we made it once a year or each second year we made it to Christmas here to Germany because my parents and my wife, they live here and we had a tradition. to come here for Christmas time because it's all beautiful. Everybody celebrates. They drink the glue wine. Yeah. We have these Christmas markets. They're very, very, very nice. And you can even travel in different villages, different cities to see how it's organized in different places. So this is how they celebrate it here. And also this tradition, which I told you about the gifts, the presents each day, this calendar, this is also from here, as I understand. For us, it's new. There at home, we didn't really celebrate much the Christmas. At the same time, we had it after the New Year's. We had a different calendar. Right now, I think Ukraine switched also to the same calendar, and we have the same plus-minus holidays. But the traditions, I think that they're totally different. But now they become similar to what it's in Europe or in the United States. It's the same right now. Back in the day, you used to hang out with Santa and Mrs. Claus, right? They used to come hang out and spend time with people. Right? and go dancing and things like this before you get your presents, right? Yeah, yeah, yeah. Sometimes, sometimes. This, yeah, we had this. And by the way, you can be even confused because this is Santa Claus, this is Grant Moroz, or some other characters which belong to this Christmas time and New Year's. But anyway, for me, you just can celebrate and it doesn't matter. I invite all, I've been happy to see all the Santa Clauses and any guys who is wearing this form. So, yeah. As you said, like when I was a kid, I remember Christmas for me was definitely magical, but you could feel it, like this energy of always feeling excited, like the opposite of anxiety and stress. It was just this hope and excitement, like maybe, just maybe I'm going to get all the things I want. And I remember one year, very specifically, I thought I was going to get like a video game system, a Nintendo 64. And I had it and I knew this box was definitely a Nintendo 64 because I could feel the weight of it. Yeah. And it was good, and the day came, and I opened it up, and there sat an electric typewriter. And I thought, hmm, I'll never forget. No, so sometimes there's good moments, sometimes there's sad moments, sometimes there's funny moments. But more than anything, still, that feeling is something I love to have, and I'll never forget that. And as an adult now, I kind of have the same feeling, but now for the kids. Now watching my son open a present, I'm like super excited, kind of just watching him. Do they make a order? Do they write something like, I want this, and then put it somewhere? Right, so exactly. He writes a little thing. Every parent usually has their own method, but sometimes you'll say, hey, write a letter to Santa and tell him what you want. And then he writes down what he wants. Yesterday he gave me a note. We do the same. My child, he wrote Pokemon cards in my stocking and lottery tickets. What? Lottery tickets? Kids nowadays, they're in that loot box mindset. Sometimes Santa can't even. Santa can not manage that. Mm-hmm, mm-hmm. It's not always possible. So, no, it's good. But, again, to be able to get to this place where we can actually give kids what we want, to be able to kind of feel that way, you have to have success, which is, you know, part of the reason we're chit-chatting today. Because, yeah, I want to find out about not just, you know, a little bit about you overall, right, a little bit about Daniel, but just kind of what you're involved in right now in the marketing area because there's so many things in that world. So, you know, if I could say, or one question would be, what's one change you've made recently in your life that's allowed you to feel more streamlined and more focused? You mean in marketing, business, or? In life, right? Because I know that you've been, because, again, all these things I think are connected, right? In order for you to be really a proper, you know, CEO, in order for you to actually focus on the right things in your business, you have to actually have good things going on in the personal life, in your health, right? We kind of know those things. So I just want to know, is there any big change that you made in your life? I can say that this year I just read a book of Joe Dispenza, and I liked it very much. I liked it a lot. I read a couple of them, and that was, like, I cannot, many insights in that book. And right now I'm trying to apply that book to my regular life, and so I understand the world a bit differently at the moment. And this also influenced my personal life and the business, I believe, the business as well. And I even, yeah, the podcast will be a bit later, so I even order right now this book to all my employees. I want to give them also as a present, so maybe we'll be on the same page. Maybe they don't like some ideas. Maybe they will not understand this period of time. Because sometimes I remember that I was starting a book. Then I'm... I don't understand this. Okay, forget it. And then I come back to the same book in three years and like, boom, I understand it clearly in the right time. And this, yeah, if we're talking about this, this is what I remember the most, that this book helped me to really rethink some ideas and understand the life and process which I'm in differently. That's definitely it. And I will continue with that. I read books all the time. Some books are just okay books and some books I put them and I'm going to come back to them in a while. Right. As you said, though, books are kind of like one of the simplest forms of changing your perspective, right? Getting to sit in somebody else's brain for a little bit and go, okay, how's this person seeing the world and taking little insights from that. And one more thing. This year, I started to be more active in video recording. And. You know, that was challenging for me because usually I'm an ideal guy, you know, like I want everything to be ideally managed, organized, and it looks perfectly. But this, what really stops me and holds me back from many, many things, I could start this YouTube or video game four years ago already, and that would be already a journey for me. But anyway, I started it this year just because I made the level of my ideal expectations lower, so no deal. Just do it and post it, and this worked. This worked, and this trains me also with the skills of doing this video, then posting it, then a lot of stuff. And I'm thinking right now differently when I'm trying to get ready to shoot another video. And for the next year, I definitely will continue doing this. And this works for both, for myself and for marketing as well. So, again, this is not only what I'm doing for business. This is also what I'm doing for myself to develop myself to, like, a new skill because I didn't do this before. Right. You know that because you're very good in video. You're a creator. You've come to, you know. We're creators for sure, for sure. And I agree with you, though. Self-expression is something that you need to have on a personal side away from the business because that's why people are into playing instruments, right? And that's why we have conversations like this right now and why people even listen to these conversations is because we want to have communication and the context for understanding things. And really, again, as you just said that, making videos is one of the easiest ways to get feedback, right? People tell you right away, like, hey, you know, you're doing this maybe a little too much. Or you can see right away if your eyes are open too crazy or if you say one word too many times. Like I often do in all my videos or podcasts. Yeah, you could learn from that. You could learn from that. Yeah, you definitely learn from that. But just don't, I understand that people or those creators, they should just don't take it too personal. Because this is what I was afraid of, that, okay, how will somebody will think about me, what I'm doing? Because definitely, it's not about even haters, you know, who will really comment and share some bad feedback. But also from your friends who is maybe a little jealous, and they say, like, you know what? You could do better, of course. You know, that's good, but you could do better. And this is also, if you take it seriously or you take it personal, you can feel very bad about that. Right, right. Just don't take it. Do it for yourself. This kind of criticism never comes from the top, right? It doesn't come from the people who are actually above you and the people who are doing well. As you said, it comes from the top. From the people who are either jealous, and that's not the world. Right now. And in the world of marketing, in the world of just trying to be personally a better person, there's always going to be that negative thing that kind of pulls us down as we've talked about multiple times and as we know very well. But I think the beauty is, is that as you continue to self-express yourself, you get to understand not only yourself, but you get to see the beauty in other people, too. And you become less judgmental. You become less worried about how people are going to see you because you start to love other people and yourself. And that process is, again, as you said, if you kind of wait trying to make everything perfect, it takes a long time, right? But the quality level, if I start making fast stuff right now, my quality level might be two. If I do things quick, well, if I do things quick over time, my quality level starts to slowly raise. So you started, you wanted the ideal, let's say five and above. Well, you're going to get that way every single day because of that practice. And so again, for anybody out there who's kind of on that, that stepping stone to, yeah, like go out there and just record, make something. Nobody's watching the film. First stuff anyways. And you don't want them to, you don't want them to watch the first. You know, you want to get kicking for a little bit. And again, it's not really about the views. It never has been. I'm going to go ahead and say this again. There's this idea of universality. And if you can affect specific people in the industry that can affect the rest, that's what you need to do. Right. And so your job is not to affect the millions. Your job is to affect the industry leaders. Interesting idea, by the way. Absolutely. And so this is something that they've proven, not just through chemical reactions. Right. When, for example, water turns to steam, there's a moment that it actually happens. This universality moment that happens within the chemical structure. They've been able to take the same structure and look at social media, and they've been able to see it on a large spectrum and say, OK, when do things start to go viral? Well, it doesn't go viral necessarily when the masses see it. It goes viral when certain individuals see it. And then all of a sudden, everything flips. Right. So, again, this idea that you need to get everybody is silly. Right. There's so many people in the world. We just need to get our audience. Yeah. There's my little rant right there. Definitely. I agree. But, yeah, how do you approach? Setting goals for yourself personally, you know, because there's a lot of. going on every single day, a lot of new programs coming out, people to deal with. How do you personally keep yourself aligned with what you want to get done? That's a hard question for me because I'm not that guy who is expert in setting goals. But I do have some things and some traditions. So if I want something to happen as a goal and I want to remember about it and I want to focus on it or align with that way, I just put it written. I mean, I write this, let's say we can call it map of goals, and I draw myself in the middle and on the right some business goals, on the left some personal goals, ideas, anything what I have. And I leave it maybe sometimes not even finished because I have other ideas and I just put them there. And what I have learned that this is a very important part of my life. This really works. So I'm not that goal setter that, okay, do this, do that, then make the smaller steps. This works. This is good. But just for my maybe brain to remember that I have these ideas or these dreams which I want to come true, I just draw them, write them, and I want to put them on the wall. Right now, it's just standing here like this. And I will just put it here on the wall, so I will each day watch it. It will be in my attention. I'll check it. And by the way, it's already many things happened from what I draw and wrote last year. And first, I tried this as maybe a wish list a long time ago, maybe 15, 20 years ago. I was on the holiday, and I met a friend. And he said, Are you doing this list? and put it on the refrigerator, I'm saying, like, what kind of list? He said, just write down 10 things which you want to happen in next year, and you'll see it will work. Okay, okay, let's play. We made a list. Like, he made his, like, everybody made their list. And I remember, like, eight out of 10 things which I wrote in that list, they happened. And I said, this is, like, this is interesting. It works. I don't even remember what was that. It was just hanging on my refrigerator, this one. So this is my way. This is my way. And, yeah, in business, it's mostly related to the team, so they know the business goals, we know the revenue goals, we know, like, all the business metrics which you want to achieve. And, yeah, it's supposed to work that way, so they know how to do it. I know how to do my stuff. They know how to reach the goals, how to do it. Right, right. Yeah, and yeah, I think that it's something where every time I try to create a goal for myself, you have to have accountability, right? You have to have some way to keep track of it, and if it's something as simple as a list that you can look at, perfect, right? Then no problem, but yes, for some people, creating lists doesn't work at all, and so I would say that it's not just making it on a list. It's having it priority or in your mind all the time is something that's needing to get done and not being distracted. You know what works if we're talking about like most of the people, they want some financial goals, not only. I can tell the main thing for financial goal, if you want to reach, everybody is talking, okay, I want to earn $1 million a year. Those guys who doesn't have it, they set up this as a goal or maybe some less. Some others, they may dream about like $10 million, but the thing is it's not about the number. The number only, the thing is that if you know where... You want to spend those money for, like, what do you want this money for? If you write down the breakdown, okay, I need the money for this, this. Okay, then $100 or $200 or $300 I need for a living. Okay, this is done, and then I have some dreams. Try to even make a list of 100 things which you want to buy. I tried. I stopped on the maybe 20th or 25th or maybe 30th things, and then you have an airplane already, you have a boat, you have a house, but you can only pick up one thing from a type. And so, yeah, so if you know where you're going to invest those money or where you're going to spend them, then definitely you'll reach that goal, and this will help also you to align and to find, your brain will find the way how to earn them. If we're talking about the financial goals. Yeah, and of course, a lot of others. Yeah, the techniques in which you will use to hit that goal. But the basic is so. Some people just say that they want it, but they don't really want it. They don't understand what they need this for and why, and so it's just maybe an illusion. Right, right. Well, you're talking about something that's truly kind of a complex issue, right? It's saying that, hey, not only do you need to have a goal, but really the way that things work in life have a lot to do with how you think about them, right? Yeah, you need to believe. You need to understand it. I want to have $10 million. Well, what are you going to do with that $10 million? I have no idea. Well, you're never going to reach that goal because, again, as you said, you need to be able to apply real ideas. Okay, well, no, I want to invest in a certain strategy if we're in realty or whatever it is. Okay, now I know where this money is going. Yeah, I believe that person. That person is going somewhere, right? And this is something that, I'll be honest, I've kind of struggled with because in life I've always been taught that, hey, yeah, you need to be successful. You need to work hard. But I was also always taught. I was always taught that. The meek inherit the earth, and life's not all about money, and you need to focus on family and not so much business. It's like, okay, wait a second. So I need to make money and survive and live well, and I need to be able to do fun things and travel, but I also need to not focus on money all the time. And right now, we're living in 2024, almost 2025, we'll say, 2026, moving into the years forward. And all that's happening is life is getting a little more expensive and a little bit more difficult in some ways. In other ways, it's becoming more free, and we get more gadgets, right? But I feel like work is not something that we're getting less of right now, and it seems like we're getting more work. So are you worried at all that this is something that you have to think about, or is that what you're trying to do right now is build financial freedom for yourself and your family? Yeah, I think everybody is doing this all the time, and me as well. Yeah, so this is definitely, I'm in this process. And I believe that money is not something which we need to be shy. I'm not shy of going for money. it's important. it's important thing and you definitely you have to know how to, how to earn money you have to how to make money not only earn because earn is one thing yeah and make money is another thing and and yeah you can make it different ways and, yeah, so like that this is true this is important this is the basic thing which you do really you just need to, make enough money for yourself know also think how to make even more if you want if you need that. and, yeah and just go for it, right I like what you said because I agree as I kind of was mentioning before I felt that way growing up now I do have this mindset more so with what you just said and that is that hey if I, you know want to actually be a good person I can still give value to other people while still making money right so that's just the focus now is how can I actually in you know align my values what I want to be as a person in my time and then also make the living that I want, Because this idea that you have to be poor and not have what you want to be a good person, that's wrong, right? I think that, yeah, it is, maybe it's either we don't understand or we understand it a bit differently or it's translated somehow, not, it's, so it sounds like money cannot give you happiness, cannot buy you happiness or something like that. And we, like, as kids, we sometimes get used to those phrases, like, okay, money is not something what is really important. No, it's important. Because, okay, 100%, I agree, money will not give you, money will not buy you happiness. But to be, like, to try to find that way to be happy, like, having money, having enough budget and enough funds to, like, for yourself, that's much easier and this really gives you freedom. Right. If you're not, like, if you're not maybe, if you're not only about. I mean, you definitely need to understand what is like the value, what is the exchange in the world. And yeah, money is on some amount of income, you just understand that it's just a resource for you. And yeah, it's not something which you will definitely spend for your life. You just start investing somewhere or doing some projects which are not only in business. So it's everywhere. I believe that people need money. And for now, in this timeframe of our civilization, it's just the way how it works. There's no universal income. Maybe somewhere in 50 years or 100 years, we will not have money. It will be changed for some energy, for some water, maybe air, oxygen. Yeah, when all the AI robots take over our duties, that's when we don't have to worry about them. We don't have to worry about money anymore. See, that's the idea. But, you know, I agree that this is something where we do have to think about it. And I would also say that now that I'm getting older and older, I realize that the pursuit of trying to give value to other people and the value to the people around you, your family, trying to provide for them, that not only provides you money, but also provides you the true life experience that we're looking for. Right. The reasons may be not always, but some people can get depressed or not have anywhere they're going is because they're not putting goals forth. Right. They're not pushing themselves. Right. You know, of course, we have tragedies in life and we're not talking about those, but we're talking about the mundane, the board, you know, part that comes. Well, that comes when you're not pushing forward. And again, that's kind of why I try to align myself with people who are also doing similar things. That's why I enjoy talking to, again, you and people like yourself, just because I want to get to the next level. Right. And what I've realized is if we try to do it all the time, we're not going to get there. And the moment we can start to, you know, join or align with other people, synergy provides that boost that's really, really helpful. So anybody, you know, we can definitely always use more. people that want to help other people. So I'm always looking to grow the community. And again, that's part of what this podcast is for. And I do want to kind of jump a little bit, into your recent travels. I know you were, as you've mentioned, were in Miami recently doing a program and I was following you on social media. You were jumping around from Miami to New York. and going around doing some programs and hanging out with a bunch of different people. So tell me a little bit about that program and what it was about and kind of, you know, what you gained from it, what you think is, you know, was the best part. Yeah. So, yeah, I'm sure about that. I'm in marketing and I understand, you know, that I understand that marketing and sales and business is better to learn on the leader of the world. I would say that the United States is the place. where I have to learn marketing from all the basics. I mean, all the new things which appear in our marketing. Life is there and the business also. sales as well, and I just found the club for agencies, and I joined that club in this learning process and coaching process, and this was the kickoff this year, the first meetings offline in Miami, and so this is why I decided to go to the United States. Actually, I was also thinking the year before, I was also thinking to enter the university again in my age and understand, why would I do this? But it's just interesting to me, and I will do this. I will do this maybe next year or a bit later when I have, yeah, I'll put it into the plan. I want to study the strategic marketing and also business development, yeah, in Boston and some, you know, top notch university. You may... I don't really know about the name, but... And coming back to this session which I had, so the main idea there was that if talking about our business, agency business, usually all the agencies, they struggle from like in the very beginning, then also as every business will go up and down, and we have some similar, the same mistakes which every agency does. So, we also have this, and we had it before, and we, so what I learned, so our agency is more or less, we have a focus, as you said, we are, like, we focus on B2B businesses, we like work with them, we have really good results, like, and our focus market is the United States, and also we have some international projects which are mostly English speaking projects, and I thought that this is a focus. So, this is the, our focus is the B2B. So, we work with B2B, we also take e-commerce, we also take some other projects, but we focus on B2B, and also we are. And I said to myself, so this is a very good specific specialization and expertise. We have it. And then when I when I came to Miami, I understood, OK, this is not the focus. This is not the niche expertise, definitely, because all the projects which we have, they're really different. And this is why we it takes a lot, a lot more work and our team effort to understand each project, to make a good marketing activity and and also to deliver results. And this is where we spend more than we could spend. I mean, on the delivery, on the on the result of the delivery. And we really so I like it from one side because I'm aware of so many businesses right now. I mean, how many? How much money they make? What do they do? And so on. What I learned that to pick up the niche and to be an expert in one niche and build all. the agency, all the business around that niche, that would be the most effective way of building business. And I think even that I knew that before, but when you have already some portfolio of. clients and you have already the team, you have already things going on, and then you think, okay, we have moving companies, we have B2B companies, we have e-commerce companies with great results, we have healthcare companies. And healthcare, by the way, it's also not a niche. It's just an industry, healthcare, but there are so many, so many different types of businesses in healthcare, and you cannot be an expert in all the healthcare businesses. You can maybe be an expert in dental, like promoting dental offices. Okay, good, go for it. Or urgent care, or mental care. So what I learned here is that we have to, in order to be an expert in healthcare, we, to be effective, any agency that can, I can share this to anybody who's doing the same business, or maybe you're thinking about like, okay, let me jump into agency business. This seems to be very easy, so you just need like some time, some knowledge, and a couple of people around you, with you, with your team, and together within your team, and just. go ahead. So really, it's very easy to step in, but to be really effective, you need to pick up the niche, which is where you can have expertise, and where you can deliver like even more results than in other cases. So yeah, this is the main thing. Just pick up one niche, become an expert in that niche, become, yeah, build all the marketing around that niche, and attracting clients from that niche. And if we talk about the United States market, it's huge. And in each specific niche. There are many, many, many businesses. So it can be dance. So you can be serving dance studios or, I don't know, of course, some moving companies, some daycare centers, for example. And we have clients from many, many niches, and the challenge right now that we are picking up, we're choosing where do we have the most experience, where do we have the best cases in order to focus. We have an idea, by the way, we have already started, and I believe that next year will be a challenging year for us to really get more expertise in that niche and to have this first portfolio of the same businesses. And, yeah, we'll build them and maybe even a sub-brand around that niche which we pick up. So this was about the Miami training which I had. Definitely recommend to follow this. Yeah, it sounds like it really helped focus your whole approach and kind of helped condense a lot of what you already knew. But stream. Again, where you're going to be putting your attention moving forward, which is a good feeling, right? It's hard work ahead, but that's good. It's very good. And by the way, that's good. It's also proved that actually most of the things which we are doing right now in our business, we do it correctly. So we do it right, and we do it even sometimes better than the other agencies. But we are very good in expertise, in marketing expertise. So we are very good in SEO, in pay-per-click setup. So we are good in delivering traffic, converting it. But what would be as a next level for us is an expertise in the business, in one specific business niche, and this really will be a game-changer for us. I believe that. Got it. Well, and you kind of just gave a great idea of what you need to do overall for a business, specifically for people, right? Maybe is there a piece of advice or some kind of a focus that you could give to somebody who's like a student or somebody who's… Yeah. going to school right now and they're thinking about being a marketer or an entrepreneur of. certain sorts, is there some advice that maybe you feel that you would have just wished that you could go back and tell yourself that would help you boost up? Actually, first of all, if you're thinking about either being an entrepreneur or not to be or go into the business or not, this is not for everybody. That's true. And I believe that not all people have to want to be a businessman. It's really so, it's something which is broken sometimes inside. So this is why we go to business. And so it's okay. So I just want to. say that you don't have to feel bad or frustrated if you're not a businessman, you're just working somewhere. This is cool. Just be the best at your place. What you're doing. If you want, if you feel that you, You are really ready for that if you are entrepreneurial inside because the percentage of entrepreneurial people is around 5%. This is what I read in books, in economic books when I was at school. My specific, my focus was like my major was economics. And maybe in the United States, it's 10. Maybe it's 15. But anyway, it's not even, you know, powerful. It's not 50, right? Yeah, right. Yeah, it's, yeah. So feel good if you are just doing some work and you are good at that and you are not a businessman. If you are doing, if you are going to marketing, I have a lot of questions about that. What I recommend is just feel what you like. Feel what you are excited of and feel what you really, where you are thinking first that I like to do this and I want to do this each day. And not like because of the market. And not because of the money. Because I will really earn some money. Of course, we need money. Money will come. But if you'll start from the things which you like, definitely this will be followed up by a lot of money. And if we will think firstly, okay, I want to be an SEO guy or a Google Ads guy, or I want to run an agency because I know that they make some crazy money there. And, okay, this will be the hard way, I would say. This will be the hard way of doing this and making money. But if you really like this, if you're really passionate about that, getting those results, finding that traffic, and delivering that to clients or building your own projects, this will definitely go first. So this would be my advice. Two things, basic. Yeah, right. I like the last one, especially when you say build your own projects, right? That's a ding-ding for me. Right there. A lot of people, you know, they say, I want to get involved in these things, or I like some of the things that you get to do, but I don't know how to get started. Start your own projects, right? Yeah, yeah, yeah. But you can also work in some other companies and products. That's where you get experience and knowledge. Right. I mean, yeah, you can always do some free work for somebody, right? But at the same time, yeah, there's usually somebody that can hire. I know that you don't want to sit there and put yourself in a position where you're doing things for too cheap or you're not feeling like you're getting what you're worth. I know some people will do that right away, and then they get burnt out right away. And it's like, well, wait a second, right? Hone your skills, hone your skills, but know what you have to actually offer. And to know what you have to offer, I think sometimes it does help to have, whether it be a coach or somebody who you can speak to, an apprentice of some sort. Again, there's a lot of people out there we can reach out to, but even here in the podcast, reach out, have comments if you have any questions below. But that's one thing I think that your YouTube channel is great for. Not only are you making content, but you now have the ability for people to reach out. Reach out to you and ask you questions. Have you felt like that's been something that's been helpful for you to, again, I know we mentioned it earlier, but helpful for you to kind of grow knowledge is just having that YouTube channel? You mean about my YouTube channel, yeah? Yeah, yeah. Actually, I don't have a lot of feedback from it. I mean, in comments or somebody is reaching back to, no, I have some views, but don't have a lot of communication, so I cannot really tell if it works yet this way. Definitely, we have some feedback in LinkedIn, in Instagram, but Instagram, it's mostly personal, but still, some clients reach out through Facebook, Instagram, that also works. And, yeah, but I cannot really share the experience about YouTube yet, but next year, I believe that that will be, yeah, when we meet next time, I will share definitely more information. We'll refresh that subject again later, for sure. Yeah, we'll refresh about the YouTube. It's usually one of those things where, yeah, it takes a little bit of time to get the community to start chit-chatting and having the conversation pieces, and that makes sense, right? People have to understand who are they even speaking to and what is this community, right? By the way, no, I'm really – I didn't share this, the one thing. In summer, we spoke to a client, and they said, like surprisingly, they said, actually, we were watching Daniel's videos on YouTube in shirts and so on, so we know what you're talking about. So you don't need to say it again. And I was surprised. Oh, wow, that's cool. This is why I'm creating those videos, because they really watch it somehow. I don't know. We didn't really – You were educating them before they got to the actual meeting so that you didn't have to do as much talking. And truly, I'm going to say this right now. That was my biggest kind of awakening moment when I started making YouTube content is I would get somebody asking me a question, and then I would get somebody else asking me the question. I would get somebody else, and I would say, ooh, I'll make a YouTube. I'll make a YouTube video. I would make the YouTube video. I would say the answer one time, and then all the people would watch it, and I wouldn't have to say it anymore. And then in the future, when anyone else asks the same question, the community answers it for you. They're like, no, he already answered that, and you don't have to say anything, right? So, again, I think that's kind of a nice, interesting thing. But also you get to see the benefit in real life because perception. Videos don't even need to be watched all the time. I'm going to say this. I make YouTube content. I don't even care about the views number. I care about the perception. Of course I want to work hard. I want to create good, valuable content, and I want things to truly help. But at the end of the day, I know that most people are just going to see, oh, Caleb's active. He's doing stuff. He's making things work. And you know what? They want to hire those kinds of people. So we've talked about this too. It's like you just got to get out there making content because, again, perception is going to help carry you. It's not the only thing because, again, your intention is real. It's valid. How do you feel about this idea of perception? This is how business works. This is usually a business start. I mean, the real thing, it starts from passion, from what you do very well, very good, and which you're passionate about. That's definitely. And I can tell you that I remember that, I recall that, how did I come to marketing? Because I was doing actually, I started a business, and that was in like travel agency for corporate travel, B2B travel agency. And I was like a project manager for my business to build the website, to start advertising, to start SEO. And this is how I get to, I learned a lot about that. And just one of my friends, he said, why don't you open an agency? You can just serve others and help them to also do the same, because it's so complicated. I said, why it's complicated? It's so easy. You know, when you know these things, it's easy for you. And marketing is really what I love. And I understand. Okay, why not? Let's. Let's play with that. And we decided, like, yeah, we started with a couple of guys. We started this as an agency and started serving those clients, and this is how I came to this business. And by the way, that one, the travel also, it went how I started that because I was all the time in business travel. and understood, okay, this can be done better, and we started the business travel agency. And before that, so actually my first, I would say my first entrepreneurial thing, it was the work and travel program. I went to the United States first when I was a student, and that was, let's say, as a startup because my idea was I actually dreamed a lot from the childhood to go to the United States. I don't know why because, again, marketers, the American marketers, they're the best. So in America and the United States, it has, I would say, one of the best marketing on the planet. Even the country, I mean, the flags, all the information about that, how cool is there, and so on. Capitalism is going strong here, right? Yeah, so I was dreaming that I wanted to go there. And I tested some government programs. I didn't win there. But then I found work and travel, and I said, okay, let's do it. How much is that? Okay, $2,000 I had to invest first in order to go there. My parents said, Daniel, sorry, we don't have any funds for you. If you want, go, but you need to figure out how to get the money for it. So I started then. It took one year for me to play without it. I took a couple of jobs in parallel I was studying, and then I got the money for the program. So I earned my first capital to invest to the program to not only visit the country but also to work. And to get some funds there and to earn some money. The first big money I got from the United States, and I'm back to the same market after a while. So when I got back to Ukraine at that time, I started then an agency, like a real estate agency. And again, why? How? Because I had some amount of money which I earned in the United States, and I started playing with real estate because at that time the price was quite low. It was before 2008. I first visited the States in 2004. So at that time, I understood, okay, I cannot buy an apartment, but I can buy land. And the land was very, let's say, below the market, very below the market. You're not going to understand how you can find it, how you can buy it. It was so complicated. And I managed this purchasing for myself, for my investments. Then my funds finished, and then I understood, okay. I can really make a service because I know everything about this area and I make a service for others. And I was making at that time, can you imagine, that time I would say that the dollar would feel even more value, 15K, 1.5. So $15,000 per month I could make on my real estate activities in Ukraine. Can you imagine? It's not the United States. Guys, I felt like I'm rich, you're rich, you know, because the market was booming. And in the States, by the way, it was also very active at that time. But then 2008 came and I went bankrupt, totally bankrupt. And then I went and found a job for myself. Right. I'm going to go ahead and say it because my positive brain always has to see the other side, which is you went bankrupt maybe monetarily, right? But you gained so much knowledge in that process. That's right. I got the – Very, very great experience out of that. But actually, I was just trying to explain those businesses which I started, what was the first move and what was the first idea and where did it come from. Yeah, where did it come from? Yeah, it usually came from some dream or passion or idea which I had or things which I solved to myself. And you can then, yeah, so things which you really know how to do. or you're an expert or really which you like. Right, things that you think about a lot. Again, I'm always going to keep going back to this because I want people to get excited about the things they want to do in their life because if you're thinking about it, you're probably going to do it. And the more you think about it, the less distracted you become, the faster that thing you're thinking about is going to happen because that's the way it works. But then, again, we talked. We talked about the how you think about it, right? Are you always wishing or are you expecting, right? And that, oh, I'm going to do this and this and this, right? And when I say expecting, I mean expecting like I'm going to make it happen versus somebody's going to bring it to me, right? Like I'm going to make it happen. I'm going to make it happen. That expectation. Definitely on us. And, yeah, that's true. For sure. And, again, I can tell that just, again, with your energy and the fact that when I first met you, right, I remember one of the first things I was like, well, take a round and look at your life right now and the things that you're doing right now. Is it not kind of everything you've always wanted to do and to become? And it's like, yeah. I mean, not everything is perfect by no means, but family, life, moving. I mean, I think that everybody kind of wants this possibility in life to kind of learn and to get to follow the passion of what they liked. And when you were a kid, you thought about the United States. And here just recently, you were running around the United States making friends and doing all kinds of cool things. You didn't get to come hang out with me yet, but next time. Next time we're going to have to meet up. I'm not too far away. I'll be moving here in the next month. So after that, I'll be ready to. Yeah, we'll be there in March again. So we'll see you next time. Well, exactly. Exactly. I'm definitely going to hold you to your word on that one. I wanted to ask you, how was it when it came from moving from Ukraine with your family, you know, to where you are now and kind of that process? Because obviously we know, again, life's not always perfect. Some tragedies are completely out of our control. And so I just want to know a little bit about the process for you. And how was it? Was it something that kind of just happened abruptly? Did you just all of a sudden have to take off? And how has it been since then? Yeah, actually, we didn't plan any moving. We were very comfortable in Ukraine. I'm from Zaporozhye. I born in Zaporozhye. And I left most of my life there, I guess. And then we moved to Kiev, to the capital of Ukraine. We lived there for six years. I also have an experience of living in the United States a little bit, as I told you before, when I was young, and Israel a little bit. And so, yeah, we lived in Kiev. We lived there for the last six months before the war. the move. And then accidentally, for me, I didn't expect that really. The war started, the war with Russia. Everybody remembers that. It's like 9-11 in the United States that all. the world and all the Americans, they remember that precise time and date and where they were. The same, I believe, that all the Ukrainians will remember that day when it started. I actually have this war conflict since 2014 already. It was in the Donetsk region, that area. And that was the day when it was all around Ukraine and everybody was shocked. So that was the shock. And even that time, I didn't believe that it's really happening. or it's so true or it's... How could you, right? Especially in the modern time, right? It's like, what? Yeah. So we left and I see that everybody left. It's like, what? Only we are staying, so we stayed a little bit in Kyiv. That was so dangerous, and then it was just, again, just like that, just like a click. Okay, when it started, so I can say it softly, uncomfortable, you know, but it was really totally dangerous for me, for my family, so we decided to move out, and this is how we moved to Germany, and why we decided to move here, because it's, yeah, we know the country, we have been here many times, and this is where the parents of my wife live for a long time already, so we went to them first, and then we found an apartment here, and the schools, everything, so set up. And due to my work, that I work online, so I just continue working online since that, and, yeah, and all that, all the team, my team, all the people that I work with, they all work with me, and they all work with me, and also, like, everybody was in Ukraine before the war. Right now, we're in different places in Europe and even North America, and some guys are still in Ukraine, so we work remotely, and this is like that. For the family, of course, you know, I cannot wish this to anybody. I mean, all these things, the war and those days, and moving in such a way, but it's life. You know, as you said, it's happening, it's not all the time, like, you don't smile all the time, it's not, so life is different, I would say, this way. And, yeah, it was stress in the beginning. Right now, we're already fine, get used to many things, to a lot of things, and, yeah, life is going on, and it's going on, it's continued, we continue to live. And so this is my story. I will not go to maybe details, we can, you know, because about... About this, you can hear so many stories, so really interesting stories, sometimes tragical stories, and even when I try to recall all the little things and big things which were happening at that time when we were moving, yeah, that's many, many things which I can share about that period. And still, you know, the war is there, and I mean, many people get used to it already in Ukraine, but I understand now how different, in how different place right now I am with my family, so it's safe here, and it's very important for my brain, because I understand I can sleep normally, I can wake up, and I can not think about those stuff, because, yeah, once again, I just will not wish this, to anybody. in the world, even to enemies. I mean, even to enemies, yeah. So, but from that aside, as I believe that everything happens to me, not only with me, like it's to me, it's for me. And this gives us something also. This gives us a new experience, of course, new challenges. And a lot of Ukrainian families. and people, they experience this new life which they never planned, never imagined. We never planned to move to Germany. We never planned to move also to the United States. Yeah. But all the time we like to travel because we traveled a lot before that. And now we continue that. So this is the story, how it happened. And I believe that maybe this is not the last point. I mean, we are now here. And for me, I would even say, I would say that, That for me and for my wife and for the family, that was quite easier than for other people who didn't get used to move anywhere. They just were sitting at their places and their cities and their homes, and they were very stick, and they're still very stick to those places. We moved in our first city from one area to another. Then we moved to Kyiv. Then we moved to Israel for a while. Then we came back. So I think that it was maybe a little bit easier for us, such kind of move, because we left all we had there. So I was not thinking about real estate or something, which we are living there. No, we are here. We are good. A couple of things with us, and we just left away. Right. And just to kind of not to focus on this too much, but I'm wondering, is there a time where you felt that you were – you know, it felt like giving up almost, like where you just didn't think things were going to work? were going to work out, you know, or that, you know, you're going to lose your business. And if you felt that way, how did you overcome that? How did you get past that? You know, I would say that this is not connected. If we're talking about the times when I feel not very good about the business perspective, that's not connected to the situation which is in Ukraine right now. This is mostly about just ups and downs in the business. About this story, no, I was so confident at that time about the decision which I made, that that felt very, like, very just straightforward. And in terms of, like, if I'm all the time in the good mood and, like, feeling positively. and thinking positively, no, of course, sometimes I just feel like, oh, let's finish this all, you know, like, finish me. And finish all this business, finish all these, you know, tasks, all the... You know, everything what I'm on. But I know how it works with me. I know that it's just for a while. It's just maybe even hormonal or some physical changes in my body which make feel me this way. So I have a couple of things which I can do. I just can stop working, for example, and I can go for a walk or jogging, do some sports. This refresh me or get a very good sleep. I use earplugins, and this is what makes me sleep very, very well. Isolate yourself from everything, right? Yeah, I'm isolating myself. I close the windows. And this is cool. So the next day when you wake up, do some sports. I don't drink coffee. I do sports. I drink water. But, again, I'm not 100% a healthy person. Sounds like it. All right. Come on. Nice, nice. Tell us. Yeah. And this, yeah. I just understand how to. Make myself feel better again. And back to the book, which I was telling you about. Yeah, I just recommend 100% to read that book if you didn't. What's the book's name again? It was the Joe Dispenza, The Power of Something, like Power of Your Brain. The basic, the first book of, and by the way, you need to, I recommend the simple version. because he's talking about the brain and I have also the book of this size. The huge one. It's very complicated for understanding. The basic, it's less complicated. It's just clear. And it makes you understand that there are no bad things. There are not even good things. All the things, they are just things or like the events or things in your life. And again, about judgment. Yeah, so you don't judge them. You don't judge people. You don't judge. Of course, we do that. We do that. We have our natural judge in ourselves, but you have to get past that with the maturity part, right? Yeah, but the more mature you get, the less you do this, and it makes you feel better. It makes you feel freely and not so – this is the way how you can just live easier. Yeah, I'm always interested in the brain, and a lot of things that you've mentioned today even, it gets me constantly thinking about other people who have said things to me about – for example, when you feel something and you think something inside, maybe just maybe your brain is actually a time-traveling mechanism that knows the future of what you're actually supposed to do, and you're just reaching to that future you, or there's this stream of data that's coming, right? People have different beliefs. There's this stream of data that's out there, and we're all able to kind of lock into that stream and kind of jump into it. Whether you believe in one thing or another, the idea is that – When you start to actually try to use your brain and evolve it in these ways, you start to find some truths in this crazy stuff that we read about and hear about sometimes, and I think that's really fascinating. The human brain is so cool and so fun to play with, and for me, just unlocking it as an educator, as somebody who's trying to be a student in many different ways, it's something I focus on a lot. As we've mentioned before in our previous talks, we spoke a lot about how the brain works and perspective and things together, and that's one fun thing that we get to talk to with each other is that not everybody understands those things. Not everybody sees those different things. Sometimes they just stand in one spot, and they see everything from one perspective instead of realizing they are actually that thing that can move around in 3D space and move around. It's certainly fortunate that we can share those things with each other. All the history. Things in our life which are happening, it's just the way, sometimes you don't have energy to look at it a different way. Something goes out, but definitely it's in your hands that you can really change the way, the perspective, how you look at these things, and it will, anyway, I believe that all the things, even those things which we judge as bad things, they're happening really for us, and this will work somehow in a good way. Yeah, what do we name in a good way? So, anyway, this will teach us something, or this will play a very good role in our life. Anyway, again, if we think that, ah, no, that's in the end. You think the whole world's against you, the whole world's against you, right? And if you think things are going to work for you, then things might just start working for you. And as you said, I really appreciate this part of your personality because, again, it's something that I try to keep myself feeling every single day, and it makes it easier when I see other people. I see other people out there doing a similar thing, which is, hey, life is… Life isn't perfect right now, and life's not better because you're in Germany, but it's different, and it still is great, and it's just, again, it's different. It's what it is, right? But is it bad? No, it's going to be great. Life's going to be great. We're going to keep on moving forward. It's not even going to be great, I believe. It is great each day of your life. It just depends if we can feel it, if we can't feel it, or if we cannot. If we can train ourselves to really understand that this is it, it's here. We don't have any past because it's already somewhere, and we don't have future, but we have only this moment where we're at right now, like me sitting with you right now. And people who are watching this video, you are sitting there. In the moment. This is the moment. Yeah, me and Caleb, we are doing some other things already. We're doing some other stuff. We're done. Yeah. That's right. Now, definitely, this process of kind of getting there, I want to ask you because… We only have a little bit of time left, but I want to ask you, where in your life did you start to develop this mindset? At what point? Were you a teenager? Do you feel like you were young and you were really insightful in having a strategic mindset? Or at what age, at what point, what thing happened to you where you started going, ah, all right, I'm going to start seeing things from this more mature, more adult mindset, right? It depends, yeah. I don't know, actually. I think that something is from the childhood. From the, maybe even when you're three years old or five years old, there is some basic stuff which then drives all your life. My energy and activity, I believe that I didn't make it this way. It's just me, just the setup, my setup, which I have from that time. And that depends, of course, who was around, what was the environment I lived in, and what... And again, parents, brothers, sisters, and friends in schools. Of course, I could, I understand that I could lose this, I don't know how you call it, but I could lose this maybe, this energy or something. This personality? Yeah, personality, maybe. But again, during the life then, I just developed myself, I understand some things. But I don't remember some moment when it was like click and okay, I'm right now thinking differently. I just believe that all the events coming into our life again at that time when we are ready for that or when we need that or, yeah. So I remember when I was, I visited the Tony Robbins event first time. I know that not everybody loves Tony Robbins, but still, he's a great guy. And I believe that even if you don't like this kind of events, it's just a good thing. You just better go visit at least one time. in your life, and then tell that you don't like it. How can you like something or dislike something unless you've actually experienced it, right? Yeah, yeah, yeah. And I believe that, again, it's not for everybody, not everybody in the same mood sometimes, but that's great. He's a great guy. He knows a lot. And he says, by the way, that I'm not giving you any new knowledge here. I'm just sharing what I know, what I learned from Brooks and from my life experience. And if you can do it in your life, if you can take some insights from this event, that would be cool. But really, they do something. I mean, all this event, it changes your body, the chemistry in your body. That's definitely because after the event, I was like half a year so energized. I wake up early in the morning. I do a lot of things. I was like a sun, like a sun shining with all this energy around me. And yeah, and because, because I'm, Actually, also this kind of person in my life, in my regular life, that's like, yeah, that came even to like a bigger result and bigger energy inside me. So this may be one of the events which I definitely remember and will remember for all my life, this experience with Tony Robbins. And again, books and life itself, life itself, when you live your life, when you understand things, I can tell you, you know, one thing. I mean, maybe it will be interesting also for other guys. For sure, yeah. Yeah. So what I understood that it's so complicated, so hard to understand what really love is. Because I used to think that, okay, love is when somebody is loving somebody. No, this is not true for me right now. I understand it differently. And firstly, yeah. Yeah, so I think that I had already experienced when I can feel this what I call love. And the challenge right now for me is to understand it more and more and to feel and to live more time in that specific moment, in that specific condition of my body and my brain. And this is the thing which I'm trying to learn right now. Because nobody in school, nobody in families usually tell about this. We can tell that, okay, I love you, I love you, but it's not what I'm talking about. And nobody teaches us at school and the university how maybe, how the world is built. Also, what love can be. So what are the theories of these things? The philosophy behind it, it's kind of depending on the culture that you're in, right? And the who. The who you speak to, it can change quite a bit. Yeah, maybe also we cannot at that moment, we cannot understand that correctly. And again, it's time now it's time for me to understand these things. But yeah, so I believe that it's all connected. I mean, and, and the life experience in each of experience of life in of from, for me, for you, for any other person, it will be totally different. And we'll face some same questions in the future. different periods of life. And doesn't matter how much money you earn. I said, Antonio Robbins event, I said with the guy I was playing, and we were like, 100% different, maybe not even 100, like 500,000, maybe a percent, you know, the difference in the business success. And, but we had the same issues at that time, same, like, two, two issues out of three, we had the same, right? They're working together in the same group. It's got to scale at that point. Yeah, it depends on how high, what level of businessman you are, but the issues are maybe the same. Right, and kind of, as you said, though, when you were around those people and getting to be at that conference, when you left it, you were buzzing. And so I kind of take that as, I download that information and it goes into my brain. I see, okay, well, he was grounded and he was tuning himself with those people. When you walked away, you were still tuned at that high-level energy that that same CEO, if he was 10 times, 100 times, whatever you were doing, you're at the same frequency. So are you capable of doing that? Absolutely, of course. Do you want to do that? Maybe not. Maybe not, right? Do you want that lifestyle? Maybe that doesn't align with the life that you want to live with your family, right, and his lifestyle. Maybe those are two different lifestyles completely. But I will say that I really appreciate, even when you said, I'm trying to think about this love part and how it changes in my. I'm trying to think about this love part and how it changes in my. you know, in my age and how I think about it, because I care about the brain. I care about science. I care about philosophy and spirituality. And what is fun is when these things all kind of start to align and they find that if you're. if your heart, if you are in love, right, and that feeling that not only are you in a healing mode, you're going to be less sick. You're going to be thinking more properly because you're in a flow state. You're going to be thinking of the right stuff. And then on top of all that stuff, you're going to actually stay alive longer. So it's the opposite of stress, right? It's killing you. This is what we all want. Yeah. And you double that with this idea that there's some people that become professors early on. What I mean is that is that, you know, they jump off of the mountain stupid. They think that they're experts over here and, you know, they're way past learning anything. from anybody. Those people tend to get old really fast. And I mean, like physically looking old fast. And what happens is when you always want to learn, you stay more childlike, you stay more kidlike and you stay younger over time. And again, this is kind of a hit or miss when it comes to the testing of this. But this is something that they're currently looking into. Yeah. And I find it fun when you see results that say, hey, if you're trying to be lovey and you're trying to learn stuff all the time, you're going to be healthier and you're going to be younger, like overall with your body health. So, yeah, I think that, you know, I look at you and I look at myself and I'm like, yeah. Yeah. Everybody wants to be happy. Well, I think you get happier when you don't feel so scared. I think things are scarier when you don't know things. And so the more you learn things, right, the less scary things are and the happier you become. So the world is less scary to me than it was when I was a kid. And, man, I was really scared of everything when I was a kid. Right. So and that process of trying to learn how things work and how people work is something that is what's making me feel more comfortable. And again, I'll be very honest. That's why I'm doing the podcast is because I'm thinking, hey, if I do this for years and years and years, I can't help but learn some things. A few things, hopefully. Right. And also you also this is a legacy. I think this is you meet some so many people. They share. And this is what some other people. I think that we have such a unique opportunity right now with this YouTube and video creators. So YouTube is a technology, yeah? This is a technology, but you are a creator, and all the other guys who create this kind of content, and this is, like, thanks to them, thanks to you, other people can listen to something. which may be influencing their lives and changing their lives. I'm not letting you get away from this one either, though. Including yourself, Daniel, because if you go to Daniel's YouTube, The Marketing Game, check out Daniel Dromshev, you're going to find out not only, you know, you're making content that's got some podcast-type situations where you're interviewing people and you're talking to them, bringing value. So I want to second what you're saying. I agree with you. But, yeah, it's not just me and the other creators. It's all of us right now, right? I'm also there. I'm playing this game together with you and with everybody else. Absolutely. No, and it's good to see. I think the more people that kind of start to play it, the better we can actually be at what we're trying to be, the more we can kind of... kind of focus on bringing that... Again, I'm going to keep saying it all the time because it's something I really do want to actually make happen. I do want to ask you, what's a favorite memory of yours when it comes to building this marketing and trying to learn this process? Is there something that kind of stands out to you as kind of a fun time or something that's a very memorable moment to you in your career? In this, in the marketing agency. Yeah. I'll share one with you just real quick to help maybe a little jog your brain. One thing, when I think about this, what I find so funny is that I meet a lot of people who, they think that I'm like, oh, you're a marketer. You must love this stuff. You must be excellent at it. And I think, actually, I remember specifically when social media started, when Twitter became a thing and Instagram was rolling out. And I remember going, nope, not me, not doing that stuff. You guys are crazy. This is, you know, I'm not into that. And by the time I finally had to download Twitter and finally downloaded Instagram because I felt left out, I had to Google search. What are you? Hashtag it. And I remember at this point, I'm like, ah-ha-ha, now I know what hashtags are. And slowly but surely, I became a marketing expert because I had to Google how to do stuff because I was so stupid at the beginning, right? I was so unknowledgeable. So is there anything like that where maybe people, I don't know, anything similar to this that reminds you? My first, like I would say that my first maybe insight which really drove me all this interest in digital marketing, that was SEO. The SEO still is one of the main expertise which we have in the company. And for anybody who doesn't know, search engine optimization, right? Trying to get up on the leaderboard, top 10, right? Yeah. One, two, three, four, five, all right. Yeah, thank you for telling that because SEO for me is like everybody knows that. It's so obvious. Not everybody knows it. It's when you type something, when you search something in Google and we make some website visible to auditory. Yeah, there's people's job that is to make that pop up first. Yeah. This guy over here. This guy over here is pretty good at it. Yeah. Yeah, because other way it will not work. So if you just build a website and think that everybody will see it and love it, no way. First, you need to make it the way that Google understands that you have the best content on the website, and this is how it ranks, and a lot of, like, many, many, like, thousands of other things. So when I understood, when I was playing with my first website, and I was thinking, and I worked with a guy, he made a website, a nice website, and he said, do you need SEO? I said, what is SEO? What's searching? You need traffic. You need, you know, like, clients. I said, yeah, why not? Let's do it. This is why we built our website. Sure. We need traffic. And then he said, okay, I'm doing that. And I started, like, paying him, and I was checking, like, why don't we have any results? And then I realized many, many things, that there are titles, that there is content, there are, like, some specific things which has to be done for SEO, and he didn't do those things. He did some other stuff. So this was the click for me that time. So I'm really interested how to manage these things because nobody understands how it works. And right now, I'm also, like, I'm already 10 years in this. And I know very good, like, the SEO, the paid advertising, the marketing itself. I like to understand how business works, what is the ideal auditory for that business, how to connect the business goals and marketing strategy. And I like seeing, then, the result and that it helps business to grow and so on. And right now, I understand that everything is changing slowly. Even, you know, when AI came to our world, everybody thought that, okay, now it's a game changer. Totally everything will be changed in a couple of months. No, it's still there. And I understand that it still will be there. The world is just getting better. I understand, like, faster. Faster and faster and faster, yeah, this is true. And I like right now, I like that in this kind of business, in marketing, I all the time train my brain. It's like all the time going to gym. I do something new. I know new businesses. I know how to build new funnels to attract more clients, to find them. And we got, as you said, we got each year, each couple of years, some new tools, some new platforms for content, for creation, for lead generation, for marketing, for advertising. This is what definitely will never be, you'll never be bored about marketing. This is true. This is what I like. And again, I don't remember like recently that there would be some switch, but I understand that right now I'm doing this a bit differently in the company also. For my project. For the clients. So it's more, not only about some specific. It's more complex right now. It's more with different types of content, with video, with branding, with content marketing, and all that stuff. And if I don't know some of this, I will learn it. And this is, again, something new which I get on top into my head. Yeah, you're never afraid to learn new things. We know that about you. That's for sure, right? And one thing I can share, by the way, maybe this will help somebody. I remember the time when we were working both on Ukraine and local market, and we were serving the United States market, the English-speaking market, from the very beginning almost. We had first client in 2016 or 15, so right from the very beginning. And we were playing on both markets. So this market is just close to us, the English-speaking market, and the United States market is also very close. And we have good results there. And the thing that I was... At some time, at some point, I was afraid of letting go the local market in Ukraine because of focusing totally on the United States market. And I would say that I should have done this earlier, from the very beginning. Because this is where we have knowledge. This is where we had results from the very beginning. And this would be the first focus we could have in the company from the very first time. But we did it a little bit later, like total focus for the U.S. market. And it worked, and it works right now still to the company. And even right now, being in that market, even not sitting all the time in the country, but right now we're even going into more narrow and picking up the niche. And we'll be on the same market. And right now we have the same. You know? It's like talking to me. I'm talking to me, myself, but the two of me. So, Daniel, again, you are saying right now that it's better to get all the leads. Take them, take them. It's all the mark. And this is the new knowledge which I know. You have to pick up one niche and be very specific and go into that niche. This is the right way. And I'm a little bit scared, again, at that time. So, what I will do with other leads? What I will do with other clients? No, we still will serve them, of course. But we'll go into this direction. This is how we're going to, you know, this is the way that we serve them. And it's also the way that you save yourself from having to be so, right, put everywhere. I can understand this because I'm in the same boat where every client I get is a whole brand new project, right? And they're very unique in that regard. And if you're doing many unique things, your brain cannot focus. And you can't also then become better as well as you could be, right? If I'm doing 50,000 things. I can get better slowly at each of those things. But if I'm doing 10 things all the time, I'm going to get better a lot faster. So, yeah, that's kind of what I'm. And by the way, one more thing, which I would say that I'm I'm so happy because before that, I thought I was trying to control everything. I was before some time. I don't know when I started to letting this go to. And so I trust my team a lot right now. I believe in them because I saw many times already when they did and delivered better results when I could do. And I understand that in some things they are even smarter than me. And I'm right now. Again, this is like this is because, of course, we have not a huge team. We have 30 people, a little bit more than 30 people right now. It's a good size team. It's a good size of the team, but still it's a compact. So I know everybody. They know me. So we speak directly. That's cool. We don't have a thousand of people. Yet, maybe on that stage, it will be, of course, it will be different, you know? Yeah, one day later. But the whole thing is that, for me personally, that I changed my mindset that it's not only me who is the best, who can serve clients the best way, and who can deliver the best result. My guys, my team can do this sometimes even better than me. And this is what really, another thing which I remember from this, my marketing game. Yeah, again, what you're saying there totally hits me the right way. Because as a boss, as a teacher, my job is to be the stupidest person there. And people kind of laugh, but I'm completely serious. I'm logically not doing my job if I'm not making you smarter than me. Because you're supposed to know what you know, and I'm supposed to teach you everything I know, which then makes you smarter than me. That's the reality of it. Unfortunately, some bosses get really upset about that, and they don't want their employees to be smarter than them. So they don't want to teach them everything. Well, wait a second. Wait a second. You want your employees to be the best of the best. You want to be able to say, yeah, they can do it better than me all day long because that's a comfortable, happy place to be as a CEO as opposed to, no, I have to do every deliverable. I'm going to take your word for it right there because I do everything kind of solo. and every once in a while, I kind of contract out some of my work, but I never built a team. For people like myself thinking about that kind of a thing, we definitely need to keep that in mind, which is that we don't need to be in control of every little thing. The idea is to build the team that does that. Definitely. By the way, Caleb, just the final word on this topic is that I can compare this also into relationships with our kids because you have a father, I'm a father, and I'm sure that a lot of other people, they also have kids. This is the same. If we don't trust our kids, they will never be maybe successful or do things better than, They're always going to need you. Absolutely. Simple as that. They're always going to need you. Yeah, yeah. You can't walk away. My control, that was the mistake that happened at that time and maybe sometimes still happens. I don't know. It's better to ask my team, my colleagues. But, yeah, the way it should work, I believe, in the family, in the business, in the relationships is that you definitely need to give some, I don't know, how do you call it, like freedom. Yeah, freedom to a person. You need to trust and to our, like, this works in all the fields. Absolutely, absolutely. And I completely agree with you there. So I'm going to switch. We're just about to end because I know we have some things we need to do and I need to run to Tampa to pick up my son. But I have a question for you. I have a question for you. All right. Neither of us are experts here, so this is just a conjecture, just an idea. I want to know. There's a lot of things happening in America right now. Specifically, we have these news stories of these car-sized drones that are flying over. Over parts of New York. New Jersey, where you were just recently. Some people believe they're these UAP UFOs, you know, these things that are either unidentified or some people think they're just very much military drones or even drones from another country, right? So there's all these ideas. Have you heard of this story? And if so, what do you think the first thought that comes. to your mind that this possibly is? Any idea? I heard about this story, but just a couple of seconds. I don't know any details. I didn't see the pictures. I didn't see... That's okay. That's okay. We're going with what you hear. But if we're saying about this thing, I believe in UFOs. I mean, I believe in this way. So it can be human-made, it can be anything, but I believe that someday we have a lot of movies about the aliens which are coming to our planet and taking all the power and everything. And I. believe that... There will be... Another thing, and someday it will be the UFO. Right, right, right. We have COVID, we have some bankruptcy, some, you know, markets, craziness on the market. We have different things which people cannot expect. Each period of like maybe eight years or six years or maybe even sometimes faster, there are things which are coming to our head like that. And I believe that one of them will be definitely this kind of UFOs. And, yeah, we just, let's see. I'll check it out. After we finish, I'll check the details. What's there? Take a look. And I agree with you, though. They could be separate things completely. They could be related things. You know, we know there's a lot of drone deliveries coming out here soon. We've got Amazon drone deliveries, pizza drone deliveries coming around, and that's a comment. Then we've got flying cars where actual people will be flying in those here in the next few years. So those are all real things. And then, of course, we've got the UFOs. We know our governments all have some good technology. They have to. We do have them already, I believe. And then, thirdly, what's the same scale that we'd even be able to see them? They'd be on the same size spectrum as us. So all these things, it's very unlikely. Some people say that it's so unlikely that these things are very much more likely to be future humans using time machines, right? Yeah, maybe this way. Yeah, it can be also. Right, right. So, yeah, fun stuff to get into. Coming back. Well, that's just it. We're going to keep playing the strategy game in the marketing world and hopefully get some insights in this true world of what's going on now. Those things have nothing to do with each other, but at the same time, I'm always looking at literally my job stuff, and then I'm looking at what's going on in the world, and it's kind of interesting. As you said, we've had this one thing after another, after another, after another. I wouldn't be surprised if this one's on the table. Having said that, too, keep this out there, just for anybody listening, there was a CIA document, an unclassified or released, it was declassified, I should say, document about how a long time ago, the CIA talked about having a fake alien invasion, or they were going to do something, and so you add that to it, and it makes us go, okay, so there's the real ones, there's the fake ones, there's the… Yeah, yeah. It's like, all right, I can't even, I can't keep my head around it. So anybody, if you've got any knowledge, go ahead and let us know, but regardless, before we end the podcast, I have one question I always ask people. I want you to literally answer it however it comes to your brain, and that is, if I could ask you, what do you think are the basic ingredients for success? Success, however you think of that word. Basic ingredients, you know what I mean? I can tell even one word is to find love, love inside you. This is, I think that this is the main ingredient for success. because what is success to me is not only money, it's money, it's everything. And yeah, if you find love inside you and around you, definitely you'll be successful, you'll be happy, everything, the world will be, all the world will be for you. This is my ingredient. This is what I want to use and this is maybe, yeah, you can take this also. I couldn't say it better myself. Ladies and gentlemen, Daniel Dromchev. All right, that's it, that's it, we're done. We're done, we're done. As soon as I say your name, we cut right there. The music starts, the music starts, right? Dromchev. Yeah, I got to say drum chef so people can understand it. Yeah, yeah. All right, here we go.